The right message at the right moment
TapTarget allows you to send relevant & personalized messages to your app users at the right moment based on their behavior and context.
Send personalized push messages
Reach out to your app users through push messages to deliver useful information when and where they want it. This allows marketers communicate with their audience on a personal level.
Capture and react to user behavior
Your app functions as a sensor that captures the interests and the behavior of your app users. Based on their behavior and status in the app's customer lifecycle your users are divided into segments.
Target users based on their location to increase relevance. Define locations (this can be geo-fences or iBeacons) that trigger an interaction such as sending a coupon when somebody enters one of your shops.
Build mobile marketing campaigns
CMO's love TapTarget because it allows them to easily build mobile marketing campaigns in a visual manner based on time, behavior, location and user context.
How does it work?
Log, score, action!
Your app captures the activity, interests and context of each user.
Users are divided into segments based on interests, behavior and context.
Engage your audience with relevant messages or content that boosts revenue and customer loyalty.